Time Line

star profile (unfinished)

introduction- The band i am analyzing is one night only which is our bands main inspiration
as an indie rock band, they are from Hemsley, North Yorkshire and they formed in 2003.

early establishment-
their image back in 2003 when they formed was considerably different as shown in the
two comparison images below.

they initially played covers of other bands like new found glory, blink 182 and the Beatles
as well as their own material. one of their earliest and
oldest songs being "its about time"

Later established- in their videos they aren't really shown as playing as characters but just being themselves
and acting possibly how they would in different situations for example being in love.
in few of their videos they are shows performing showcasing what they can do,
that they aren't only showing the band playing around and getting along
but actually showing the band working too.
plain color and black and white tones have been associated with the band as visual motifs go
they don't get to vibrant with their logos and imagery due to their passion being for music and not
for looking good.

reminder for research *

http://en.wikipedia.org/wiki/I_Am_Kloot      possibly this group for  the music doc research.    

Basics on audience profile.... needs slight rewording when in portfolio.

New for Lisa fans spend ; £100 on footwear on average per year
£500 on clothes per year (average)
£350 on audio equipment per year.

DVDS' & MUSIC (CD's/ALBUM DOWNLOADS)
on average our listeners buy about 5 dvds' per year.
also our listeners download about 1200 songs per year and buy around 4 CD's
per year also.

Our listeners are mainly high school students and
ranging upwards to the age of 30 years.

Our listeners don't play many console video games, though many of the male side of
our fan base own an xbox or an earlier generation console such as game cube and
playstation to keep with the retro/ vintage trend.

Our listeners agreed that they spend an average amount of money on
clothing/footwear per year- 65%
They also agreed that it is important to stick with a vintage trend and look
their best- 77%


male-45%
female-55%
average age-18 years.
working part time- 59%
working full time- 40%
un employed- 1%
still studying- 60%

images of use.

morning parade us & ourselfs video research.

http://www.youtube.com/watch?v=zaSPFCS2xbg 

close up shots were used in this video so that it shows the band and who does what, it shows the lead singer as a close up to show the importance of him in the group.  also establishing shots of where it was being filmed and set  were also done to show what type of genre the band are and how they are different to other bands. Also casual setting behind the band with dull and dark color show that the band can work wherever they are and that again it isn't the appearance that is important to them it is their music.



 Also there were use of shaking of the camera to show the speeding up of pace in the video and it also picks up as the beat in the song gets faster. Most of the shots are done in really plain and dimmed down color to almost make it look black and white and some shots are even done in sepia tone as shown in one of the images showing the location.

one night only say you don't want it video research

http://www.youtube.com/watch?v=wF1WzzrLmpk 

The shots in this video vary a lot. the image to the right is a close up shot of the lead singer, by doing this it shows the main focus of the band and the main focus of the video and also by using a dark and blurry background it signify them being a very indie rock type band by their use of tone and color. by having dark and dull colors it shows that their main focus is on the music not the appearance.


they also showed shots of the whole band like the one on the right hand side. showing the whole band with such a light behind them gives a dramatic effect and it also shows them in a casual stance as a band who are close as friends also.

In this video they also have a lot of establishing shots of places that they are filming in and where the video is being set in. at the start that is the main base of the video footage with a few flashing in shots of the band singing the song.  by having the establishing footage it adds character to the video and all the shots are also in a rustic light and have mainly dull colors. for example the image to the left has a lot of color in it and is busy to look at but they have dulled down the color to fit in with the mood that the band want to create.